Sassy Bella

About the Author Sassy Bella

Editor and Founder of, Helen Lee is many things; trained journalist but first and foremost fashion and beauty lover. She’s been running for 10 years. The website is not a mere hobby – it’s led to her role as Australian Fashion Week’s official blogger and sent her to fashion events in Paris, England, Italy, New Zealand and the USA. When Helen isn't jumping on a plane or attending events, she can be found watching tennis, soccer or the Formula 1 – preferably court/pitch/trackside.